Over the last decades, the field of prevention and public health shows major changes worldwide. After the emergence of ‘evidence-based prevention and health promotion‘ during the 1990s, many countries have significantly invested in developing, evaluating, and disseminating evidence-based interventions and best practices. The high expectations that focussing on effective, standardized, and transferrable interventions would lead to major improvements in the health and well-being of populations and vulnerable groups (‘public impact’) in local communities and regions have not been met. Research and reflections on these disappointing results have revealed that public impact is determined by a wide range of success factors and barriers.

In response to this, new insights, approaches, and strategies have been developed, that start not from an effective intervention, but from the question: What is needed to achieve ‘public and social impact’ through prevention and health promotion? In this workshop, we will discuss principles and strategies of impact management, illustrated by examples from practice. In the second part of the workshop, we will have an open discussion on the relevance of these new developments to public health policies and practices in Austria.

Webinar by:

Clemens M.H. Hosman Ph.D., Department of Health Promotion, Maastricht University and Department of Clinical Psychology, Radboud University Nijmegen

Clemens Hosman is emeritus professor of mental health prevention and promotion at Maastricht University and Radboud University Nijmegen in the Netherlands. He has extensive experiences in prevention training, research and programme development and his current research and training services are focused at creating integrative local prevention policies, programs and implementation strategies that have the aim to achieve public and social impact.

Contact

Dr. Petra Plunger, Kompetenzzentrum Zukunft Gesundheitsförderung, crgen.cyhatre@tbrt.ng